As two of the most populous and integrated tribes in the Ecuador Amazonia region, the Shuar and Cofan represent, better than most, the critical juncture indigenous tribes face all over the world. Being very integrated into modern society but not wanting to let go of their heritage, are counting on tourism and photography to help their customs and traditions survive at a time when the whole world only wants to assimilate and homogenise. Plagued by oil spills, natural disasters and the inexorable rate of progress and intrusion into their habitat, the Shuar and Cofan are, in their clumsy way, asking for our help.